Zig-Zag is a legendary brand with a rich history in the world of rolling papers, tracing its origins back to France in the 19th century. Founded by the Braunstein brothers, the brand gained international fame after they patented a revolutionary "interleaving" process in 1894, which allowed papers to be dispensed one at a time from a booklet. This innovation, and the iconic "Zig-Zag Man" figure inspired by a French soldier, cemented its place in history. Over a century later, this brand remains a symbol of quality and a staple in pop culture, recognized for its classic papers and its enduring legacy of innovation.